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Our automation strategies are a sure way to get customer’s in the door and inviting their friends.
Set up a brief discovery call to discuss your personalized growth strategy using this advanced social media tool.
Wondering how we can make such a claim?
Spoiler alert: We can! And a good restaurant chatbot strategy is the key to full bellies and happy diners (it doesn’t hurt if your food is great, either).
Gone are the days of sending broad direct mail out to the masses and hoping it converts, now there’s a digital, trackable way to engage with your community… and get them fed!
In this post we’ll be digging into exactly what worked for Rapid Fired Pizza’s new location opening in Fairfield, Ohio. Keep in mind that this is one scenario and there are also ways to use the traffic that you already have to spread the word of your business and push them to share information and/or make purchases in your favor.
Let’s start with the results from four months of deploying this restaurant’s Facebook bot:
- 3,846 subscribers
- $16,715.43 in total sales
- $2,504.31 in ad spend
That’s a 6X return on investment! Not to mention the subscribers that are a lifetime asset for retargeting.
Here’s how we got there…
Rapid Fired Pizza’s 3-Step Restaurant Chatbot Strategy
t Strategy Step 1: Create Segmented Facebook Ads
This ad was really simple and eye catching, showing delicious pizzas. The ad copy was very clear on how to get the free pizza offer and expectations.
Our targeting was simple. We targeted everyone within the city limits, and different age groups and gender.
We spent $216.76 and got 208 comments at an average $1.04 cost per comment. With the lowest being .63 cents cost per comment.
Step 2: Build Your Facebook Comments Growth Tool in ManyChat
Once the user comments on the post it triggers the Facebook Comments Growth Tool to start our opt-in process to deliver the offer:
When the user comments with RAPID – that is our Keyword that subscribers them to our Opt-In Offer Sequence. We included two different spelling in the case of ‘fat fingers!”
Step 3: Set Up Your Integration
It is imperative to track these opt-ins and send them the offer in addition to steps to increase their monetary value.
Next is to create a drip sequence. We are storing the email address to send them later broadcasts through via email or text messaging.
Here is another trick, we also created a custom audience for Facebook, which populated a ‘Lookalike Audience’ so we can target more people who look like the current customers [that converted].
The tool that we use is called Many Chat which is 100% Meta (Instagram and Facebook) approved.