Great Communication and Effective Storytelling

Social media requires businesses to share their story within a very limited word or character count. For that reason, a good social media marketing firm in Miami will know how to convey your story and entice customers to click through to your site. They should have good written and verbal communication, which will help you to form a strong working relationship. When looking to work with a social media marketing consultant in Miami, ask to see examples of previous accounts they’ve managed. This will give you a good idea of their communication style and their ability to communicate your brand’s message through visual and written content.

Strong Organizational Skills

Managing social media accounts requires excellent organizational skills. This is particularly true if you are asking someone to look after multiple accounts with a large following. They should create a social media marketing plan that has a consistent posting schedule. Once posts are uploaded, expect them to continue interacting with your followers and building relationships online with your current and potential customers. Depending on whether this person will be working with you full-time or part-time, you need to ensure they have the dedication and commitment to offer your social media accounts the attention they require over the upcoming months.

Crisis Management Skills

Social media managers need to be ready to handle any type of backlash or PR disaster that happens within your company. Individuals quickly turn to Twitter and Facebook now to complain about companies, and they’ll need to be equipped to handle this type of negative interaction. We all know how easy it is for a post on Facebook or Instagram to go viral. This can completely undo all of the hard work you put in each day at your business. For this reason, always look for an experienced social media marketing company that will be used to dealing with the ups and downs of working on these platforms.

Experience Within Your Industry

Someone who has years of experience working as a social media manager in Fort Lauderdale within the health and beauty industry might not be the best fit for an automotive company. While many of the skills they’ve learned can easily be transferred to any industry, when hiring a social media manager, try to find someone who is fairly educated about your business. They’ll have a stronger idea about the type of content which will win over your audience. A good social media manager will know who your nearest competitors are, and they’ll conduct market research to ensure you stay competitive at all times online. When considering what is social media marketing, this is a huge part of the job role and something you should expect a good social media manager to dedicate a lot of time and effort to.

Ask About the Tools They Use

Don’t be afraid to put aside time to speak to potential candidates and quiz them on the tools they use for their posts. A good social media manager will be ready to use the top tools in the industry in order to create attractive and successful posts for your business. They’ll be able to edit your photos to the highest quality and conduct keyword research for hashtags. By asking about the tools they use on a daily basis, you’ll find that you gain a stronger understanding of their experience as a social media manager.

As you can see, there’s a lot to consider when it comes to hiring a social media manager. Take the time to ask any questions you might have when considering a potential partnership so that you know you are a good fit for each other. To help you out with your upcoming social media campaigns, try out our social media content planner. This tool will ensure you post consistently and keep building your online following over the upcoming months. You can use this to help you prepare to work with a social media manager, who will continue to build on the good work you’ve already done on your social media accounts.