How to Market A Construction Company

As a construction business owner, a strong marketing plan is critical for you to be able to launch your company and secure commercial projects. Today we’re going to share some of our top tips for marketing your construction business, so that you can increase your bookings and profits this year.

Finding Consistent and Scalable Leads

Whether you have been in business for a while or you are launching your business, the first step for marketing is to continue to work to secure consistent and scalable leads. There are many different ways to do this, and marketing your construction company is much easier to do now with all of the online tools available to you.

1. Google My Business is the number one way to get information out about your company online, but it is imperative that you optimize your profile according to the trade that you want to attract customers for.

2. Social Media Advertising – You may also want to start investing in paid ads. This is one of our top construction marketing tips for anyone who is truly committed to scaling their business. The return on investment [if done properly] is worth the money you’ll put into this tool. Customers are not always ready to buy. Therefore, ads are used to capture information and retarget them via ads or a nurturing campaign to keep your business in the from of their minds

3. Search engine optimization (SEO) is a cheaper way to boost your online presence. SEO is something that every business needs to use when marketing your construction business. By optimizing your website content and social media posts, you can organically attract more traffic to your site. Construction marketing firms that specialize in SEO can help you with this task if you need further assistance, offering you the best tips and techniques for appearing on the top of Google search results. While adding keywords and optimizing your content is essential to succeed online today, ensure you are also offering high-quality content to your readers to build their trust, but SEO is a long game. It can take a while to secure the top spot for competitive keywords, but there are always various strategies that can be used to accomplish this goal.

4. Facebook groups and meet-ups are a great way to establish relationships with larger construction companies that are looking to outsource their work. Chance are, they have their marketing strategies implemented and working constantly. If you join an active group in your community you can sustain off of this type of referral, but it may not be scaleable. This is similar to word of mouth, which also works well. By consistently posting what you do and your results, you will be referred or hired by someone watching. In addition, take advantage of previous customers by requesting referrals.

Construction sales and marketing is something that any new and existing construction company should invest a fair amount of time and money into if you are looking to expand your business. By following the tips we’ve shared above, you’ll be able to spread the word about your company and secure new bookings this year. The more time you spend optimizing your website for SEO and investing in paid ads, the quicker you’ll naturally start to receive queries about your services and find you are booked up for months in advance. Not to mention, it allows to compete on quality and not price.

If you are looking for additional assistance in this area, please complete the form below and we will be sure to schedule a discovery call to see if we are a good fit to get you to your goals.