How Much Should I Spend on Facebook ADs
WP Marketing
We get this question by every client when entering into the advertising space, when really the question should start with what are your goals. There are three things that are very important in the Facebook AD space:
The end result, the offer & your goal. So before I get into the 3 ways to determine your ad spend let’s consider some important components that determine what your spend will be.
The END RESULT
What is your sales process? How long is your funnel? If you are a business that has a sales team ready to call a lead within 15 minutes of execution, the amount of people you need to reach before you reach your goal may be less than someone who needs to nurture the audience with an email sequence [especially if its a cold audience].
The OFFER
Your product may be great, your service may be the best, but have you positioned it to be successful? Some offer examples may be : free shipping, 5 recipes for guaranteed weight loss, 7-steps to explode your sales.
Your GOAL
Simply put, how many sales do you want to make which brings us to the breakdown:
Please note: Meta is the entity and this encompasses Facebook and Instagram.